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Portfolio: Brand Identity for .
Aurora Wellness Co., a startup in the health and wellness industry, sought to create a distinctive brand identity that reflected their mission of promoting holistic well-being through natural and sustainable practices.
- Dex Co.
- Health and Wellness
- Complete Brand Identity Development
Our Approach:
Research and Discovery:
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- Conducted in-depth market research to understand the wellness industry's trends and the target audience’s preferences.
- Identified key brand values: sustainability, serenity, and empowerment.
Logo Design:
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- Created a modern, minimalist logo featuring a stylized aurora inspired by natural light patterns, symbolizing renewal and vitality.
- Incorporated organic shapes and gradients for a soothing visual effect.
Color Palette:
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- Developed a palette of soft greens, earthy browns, and calming blues to evoke nature and tranquility.
Typography:
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- Selected a clean, sans-serif typeface for modernity and a serif font for elegance, achieving a perfect balance.
Visual Style Guide:
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- Provided a detailed brand manual with guidelines for logo usage, color applications, and typography rules.
- Included mockups for digital, print, and packaging to demonstrate consistency across platforms.
Stationery and Collateral:
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- Designed branded business cards, letterheads, and social media templates for professional and cohesive communication.
Outcome:
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Dex Co.
Health and Wellness
Projects Completed
- Why Always Us?
We Work
Smart,
Effort That
Counts.
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- Connect with Us
Reach Out,
Let’s
Collaborate.
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Location
- 456 Creative District
- Ahmad Yani, Medan,
- North Sumatera
Contact
- hola@dominantsite.com
- +800-3374-4676
- 555-278-4364
